3 Review(s)

Already a popular and well accepted text in the market for the subject, this edition of B2B Marketing carries on the legacy this text has created. ¬The book is comprehensive, well updated and covers the entire gamut of B2B marketing by exploring the area through text and cases. Written with outcome-based learning approach, it offers exhaustive pedagogy and covers latest technological advancements as well as recent trends in the market. Salient Features : 1) New Chapters on Managing Services for Business Markets, and Technology-Enabled B2B Marketing 2) New Sections on Marketing Relations vis-à-vis Relationship Marketing, 3Ps of Branding, Marketing of B2B Solutions, Fly-Wheel Marketing, Fighter Brands, Green Logistics etc 3) New 13 latest Cases, making a total of 58 4) Exhaustive and updated pedagogy 5) Rich pool of instructor resources